Menu

Fit Physiques

Project Overview

This was a creative branding and logo design done for a personal fitness trainer to jump-start his business. Through an iterative and collaborative process, we were able to come up with a logo that is simple, eye-catching, and represents the values of his brand.

Role

  • Art direction
  • Brand identity & Logo design
  • Graphic design (business cards, marketing materials)

Concept 1: Abstract Pictoral

Logo Concept 1 White
Logo Concept 1 Black
Logo Concept 1 Red
Logo Concept 1 Shirt

Concept 2: Monogram

Logo Concept 1 White
Logo Concept 1 Black
Logo Concept 1 Red
Logo Concept 1 Shirt

Concept 3: Silhouette

Logo Concept 1 White
Logo Concept 1 Black
Logo Concept 1 Red
Logo Concept 1 Shirt
Final Logo
Final Logo
  • Final logo on shirt
  • Final logo on shirt
  • Final logo on shirt