E3 at Best Buy

The Electronic Entertainment Expo (E3) is the world's premier event for anything video game related.


This three-day event is where ground-breaking technologies and products are showcased, and connects thousands of the best and brightest from leading-edge companies in the entertainment industry.

Best Buy has a dedicated E3 experience that allows customers to get their hands on all of the new games and products as they are announced.

My Role

  • Wireframing
  • Visual Design
  • Front-end Development
  • Data Analytics

The opportunity

By working with UX, Business & Marketing Specialists while leveraging the Best Buy brand, our team was able able to create an extensive marketing plan that drove traffic to our online experience, while securing hundreds of thousands of dollars in vendor funding.


Planning out the experience

To ensure that all teams and stakeholders were aligned, we created wireframes to visualize the entire experience and prioritized content on the landing page based on the different requirements.

E3 Wireframes

Bringing it to life

My favorite part of the design process where we bring the idea to life. We can start seeing what the final product will look like through high-fidelity mockups. We also built the front-end ourselves using HTML, CSS, and a touch of Javascript.

E3 Hub

Branded takeovers

To take full advantage of the hype surrounding the event, we featured a different gaming console when their most anticipated games were being announced.

PlayStation Takeover
Xbox Takeover
Nintendo Takeover