The Electronic Entertainment Expo (E3) is the world's premier event for anything video game related.
This three-day event is where ground-breaking technologies and products are showcased, and connects thousands of the best and brightest from leading-edge companies in the entertainment industry.
Best Buy has a dedicated E3 experience that allows customers to get their hands on all of the new games and products as they are announced.
By working with UX, Business & Marketing Specialists while leveraging the Best Buy brand, our team was able able to create an extensive marketing plan that drove traffic to our online experience, while securing hundreds of thousands of dollars in vendor funding.
To ensure that all teams and stakeholders were aligned, we created wireframes to visualize the entire experience and prioritized content on the landing page based on the different requirements.
To take full advantage of the hype surrounding the event, we featured a different gaming console when their most anticipated games were being announced.