The popularity of bed-in-a-box has grown tremendously in the last few years because of its convenience. There's no need to visit a sales floor – you can order a mattress in the comfort of your own home, and it’s shipped to your door in a small, standard delivery box.
With furniture being one of Best Buy's growing categories, we now have the opportunity to be one of the few retailers in Canada who offer this product, along with the great customer experience that comes with it.
In order to be successful, we needed to help build brand awareness and create an experience that presents the entire product line to the customer.
Kicking off the project
We met with our stakeholders and went through an extensive research phase to get a sense of the competitive landscape and better understand their business objectives. Working on a team with Business Specialists, UX Architects, Content Strategists, and Copywriters, we had a kick-off meeting that revolved around one question: what’s the message that we want to communicate to customers?
It's budget friendly
Affordable prices with free shipping
Delivered to your doorstep and simple to set up
Try it for 100 days. If you don’t love it, we’ll send you a refund